Fitness
Instagram
MoveFit Challenge
Client
MoveFit Studio
Industry
Health & Fitness
Year
2025
Services
Campaign Management
Case Detail
MoveFit asked Relab to grow participation in its 30-day movement challenge. We recruited fitness and wellness creators across three platforms, gave each a weekly prompt, and turned community entries into a steady stream of shareable short-form content.
"Relab turned our challenge into a movement. The creators brought their communities with them, and we saw more user content in one month than in the whole previous year."
21K
Challenge Entries
8.7%
Average Engagement Rate
