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Food
TikTok

Brew & Blend Launch

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Client
Brew & Blend Co.
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Industry
Food & Beverage
Year Images
Year
2025
Services Images
Services
Product Launch
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Case Detail

Brew & Blend came to Relab to launch its first ready-to-drink cold brew range. We built a TikTok-first rollout around morning-routine creators, pairing taste tests and recipe ideas with a branded sound viewers could use in their own videos.

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Worker Images
Worker Images
Worker Images
"The launch felt like something people discovered rather than something we advertised. The creators were free to be themselves, and the comments sold the product for us."

6.1M

Organic Views

54K

Branded Sound Uses
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